I have always been a visual person. I love color. Typography. Patterns. Composition. Layout. I love understanding how people experience things visually. I love solving problems creatively.

I am a fan of the classics. Mid-century modern. Architecture. Design. Furniture. I was inspired years ago by a lecture I had the pleasure of attending in which the design legend Massimo Vignelli said “If you can design one thing, you can design everything. A good designer should be able to design a spoon or a city.” I have taken this to heart as I’ve grown in my career. I believe the things I create should be user-friendly and elegant
in their simplicity—yet modern, reflecting emerging technologies, aesthetics and messaging.

As a creative leader, strategist, and visual problem solver, I currently lead the design team for Advancement Communications at USC, where I am responsible for shaping the visual identity of advancement efforts. This includes developing impactful campaign materials that contributed to raising $7.16 billion in USC's 'The Campaign for the University of Southern California' capital campaign. In my role, I also oversee the creative communications and marketing for the USC Alumni Association, crafting strategic and visually compelling campaigns that engage and inspire alumni.

Prior to this, I headed a boutique design studio in New York City where I had the privilege of working with a diverse range of clients, from beauty, luxury brands and apparel to institutions in higher education. This experience helped hone my ability to combine creativity with strategic thinking, delivering work that resonates and drives results across various industries.